The evolution

When man first evolved into upright intelligent beings, we discovered fire, heating, cooking, homes and roads and cities - need i go on?

When moving image was discovered, it advanced to VCR videos, and then dvds, HD and not long after Blue-Ray.

Since the Internet has been discovered, it has evolved dramatically, with social networking sites, Youtube, moving to mobile phones, and that is where my next point comes in.

Mobile Internet- a whole new medium.

The internet has been emerging on mobile phones for some time however after the iPhone released in 2007, the prospects suddenly proliferated. Pessimists may argue that despite being convenient for on-the-go travelers, nothing compares to viewing a website on full screen. But, Apple's ingenius thinking hasn't even missed that.

Apple applications is the next target for major media brands. Jodie Ball at WGSN.com said that it is "the next blogging". So if you can come up with a genius idea for an application, copyright it now!

I better get my einstein hat on pronto!

Brand Battles

Last month I found myself in the vibrant city of Barcelona. There I stood with my neck stretched high to absorb the biblical carvings on Guadi's vision Sagrada Familia, to

find on its right a giant pizza shaped like the church.

The billboard read "Some works of art are finished in 15 minutes...Domino's Pizza" taking homour in the fact that more than 100 years later, the Cathedral is still under construction.

The average urbanite is used to adverts fighting for our attention, however recently, it seems brands are embracing competitor advertising with gusto. Does the Dixon advert ring a bell? They implicitly make reference to John Lewis' humble approach to customer service.

Another example, is the BMW and Audi battle on California's billboards, created by Juggernaut Advertising.

Audi: "Your move, BMW"

BMW: "Checkmate"

Their success is debatable, but as for now it sure is great for our amusement.